Based on the idea of making a modern and affordable version of the classic quality raincoat, we made the first rain jacket during the fall of 2011. The concept was meant to be simple and easy to understand, which lead us to the name: RAINS.
From the fascination of making products that are needed across geographic and lifestyle borders, we developed the concept for the first serious launch in June 2012. We believe in renewing the general view on rainwear, and bringing positive associations to going out on a rainy day.
Our vision is to make rainwear for the people. We strive to be a key element in the positive associations to rain. Our product collection contains an innovative interpretation of what rainwear can be. From bags and accessories to wellys and rain jackets, we strive to make water resistant quality products that fit to the identity of a modern person.
The story of RAINS is short in time, but long enough to conclude, that the idea of modern rainwear is needed across cultures, and that motivates us to show you new ways of improving the travel through a rainy day in the nearest future.