The icons of our time became iconic through volatile and random circumstances. In an almost evolutionary way, certain things, places and individuals were naturally favored and praised throughout history, and that made them iconic to this day. For Autumn / Winter 2017, RAINS pays tribute to the icons of our time. Consequently, a number of iconic newcomers have been introduced to the collection. We present new interpretations of the bomber, the parka, the mackintosh and the coach jacket as a contribution to the existing collection of iconic raincoat styles.
The A/W 2017 campaign was shot at Roxy Klassik Showroom in Copenhagen - surrounded by the work of Danish design icons such as Arne Jacobsen, Hans J. Wegner and Verner Panton.
From the fascination of making products that are needed across geographic and lifestyle borders, we developed the concept for the first serious launch in June 2012. We believe in renewing the general view on rainwear, and bringing positive associations to going out on a rainy day.