Incu is a retail destination, a considered curation of product from around the world, a community and a culture representing fashion, innovation and lifestyle. Established in 2002 by twin brothers Brian and Vincent Wu, Incu began, like many great things do, as a simple but powerful set of ideas.
Inspired by their love of travel, international brands and emerging Australian talent the brothers set about fusing these into a retail concept that would be at once innovative, personable and unique. Incu’s first multi-branded boutique in The Galeries, Sydney entered the market with a strong product mix, informed customer service and a dynamic layout giving customers access to products previously unavailable in Australia. The result, a store experience dedicated to details and defined by the desire to exceed expectation. A decade later Incu has flourished into a multi-faceted business with interests that extend well beyond the realms of fashion, a diverse and united community of customers, staff, suppliers and partners.