SOTO is a menswear store that opened its doors on Berlin's Torstrasse in April 2010. Founded by Philip Gaedicke, Omer Ben-Michael and David Fischer, all veterans in the menswear, fashion and media landscape, the goal for SOTO has always been to present a modern take on how a man should dress to the Berlin customer. SOTO presents a wild mix of American, European and Asian designers, allowing you to dress up, dress down and pretty much get the best that is out there for any occasion.
The smart mix of classic essentials, timeless fashion and the latest trends is what SOTO intends to offer to its wide range of clients and that is exactly how the store presents itself. RAINS, Our Legacy, nanamica are mixed with Han Kjobenhavn, Thom Browne, Acne and Kenzo. Nike and Common Projects sneakers and hand made Mark McNairy Brogues stand next to each other.
In October 2012, SOTO opened its second store right next to the original one. More brands and products are presented on much more space only a few steps away from the first store. New brands like Barbour, BLK DNM, Dries Van Noten, Aspesi and Baxter of California were added to the portfolio. SOTO understands the wide range of styles and occasions that the modern man needs to dress for and will always make sure that it is the place to get it all.